Every photographer talks about that one decisive moment that forever captures something special. Something is seen and the body and mind work together to release the shutter. We as photographers sometimes do not even consciously see those little details, but with our finely tuned photographic sense know how to release the shutter at a specific moment and time, unleashing the magic. For a fashion photographer there are a lot of elements at work leading up to that one decisive moment. The model walking onto set, the flashes popping and the images appearing on screen, that moment for the most part has been created by a team and is just waiting to be captured. As a fashion/portrait photographer that moment is a culmination of hours, days and weeks in the planning.

In any kind of (photography) market there are tens, if not hundreds of other shooters doing what you do, whether it's weddings, pets, or senior portraits.  Finding a way to distinguish yourself from the rest of your market, locally or nationally can be tough.  For my business, finding that one special product started from a personal preference, and turned into a way to promote my services in a new and unique way that had never been seen before in the senior portrait market.  I had been shooting fashion for a few years, and when I started to do work in the portrait world, I wanted to incorporate a makeup artist into all my services.  I did this because I noticed how much it immensely made a difference in my post-production work.  The quality straight out of camera working with a professional artist brought the quality of my work to an entirely different level than before.