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Mitche Graf (12)

International speaker, noted author and marketing expert Mitche Graf brings more than 25 years of dynamic Marketing experience and 9 years of studio experience to his energetic seminars. He is the author of several educational products including the book “Power Marketing for Wedding and Portrait Photographers” published by Amherst Media, which has become one of the fastest selling books in the industry. He has had extensive training in the field of Sales and Marketing, as well as being a student in the School of Hard Knocks! His articles appear on a regular basis in the pages of Professional Photographer, Rangefinder magazine and several other industry publications.

Monday, November 29 1999

The Portrait Credit- Taking the Speculation out of Wedding Sales Part 1

Written by Mitche Graf

My goals and objectives when I photograph a wedding are simple………..have fun, create some magical images for my clients, and maximize the amount of money I make for working on a Saturday. If I can do that my clients are happy, I am happy, and my business continues to produce profits every year

Monday, November 29 1999

Developing A Referral Network

Written by Mitche Graf

The most potentially powerful and fruitful form of marketing that can turn your business upside down and take you to new levels all by itself…It’s called the almighty referral network. Referrals spend more money, are generally happier, stay longer, and come to you already sold. Let’s talk about the 2 types of referral networks that you can build in your business.

Monday, November 29 1999

5-Second Image Challenge Part 1 of 2

Written by Mitche Graf

Last month, we talked about how as human beings we make mental judgements about things in our world within 5 seconds of seeing, feeling, hearing, smelling, or tasting something. Once that initial impression is made on our brain, it is virtually impossible to change what we think. This same dynamic is also in play when potential customers are exposed to our business. First impressions are the strongest and tend to stick with us the longest.

Monday, November 29 1999

Real vs. Perceived Value ... What's the Diff?

Written by Mitche Graf

So how do you create value for yourself? One of the key ways to create a higher perceived value is to underpromise and over deliver every time. If you tell your customer their portraits will be done in 4 weeks, make sure they are ready in 3. If you quote someone $500 for their Portrait package, come in less. It’s all part of giving them that positive experience that will reap rewards for your years to come.

Monday, November 29 1999

The 5-Second Image Challenge - Part 2 of 2

Written by Mitche Graf

Did you realize that as human beings and consumers we make mental judgements about things in our world within 5 seconds of seeing, feeling, hearing, smelling, or tasting something? . We make a decision in our subconscience mind about what kind of value something has for our life. In today’s challenging world of professional photography, the old saying “first impressions make lasting impressions” is more important than ever before!

Monday, November 29 1999

Your Time is Money

Written by Mitche Graf

If a customer complains about your prices, it could mean that you haven't shown enough value for the price your asking. If you establish your prices as the lowest in your market, your studio will probably never be associated with high quality and good service. When customers believe something about your business, changing their perceptions is an uphill battle.

Monday, November 29 1999

A Value Proposition

Written by Mitche Graf

What we value actually has little to do with its price, and often even less to do with the physical characteristics of the item in question. Instead, our perception of value is determined through such intangibles as our emotions, ego, experience, needs and philosophy. For instance, diamonds or tap water, which is more valuable? Say you’re lost and alone in the searing heat of the desert, your supplies are all gone, and your throat is as parched as the shifting sand beneath your feet. Diamonds or tap water?

Monday, November 29 1999

The 5 Biggest Marketing Mistakes Photogaphers Make

Written by Mitche Graf

As my mother used to tell me when I was knee high to a grasshopper…. “If you never make any mistakes, you can’t expect to learn from them and improve”. This is true in marketing just as it is in life. In business however, there are certain mistakes that are quite avoidable, and it will save you much grief and stress if you are aware of what they are. When it comes down to your marketing efforts, most mistakes fall within 5 areas…

Monday, November 29 1999

The Power Triad - Selling, Marketing and Pricing?

Written by Mitche Graf

It is unwise to pay too much, but it is worse to pay too little. When you pay too much you lose a little money. That is all. When you pay too little, you sometimes lose everything because the thing that you bought was Incapable of doing the thing that you bought it to do! The common law of business balance prohibits paying a little and getting a lot.

Monday, November 29 1999

Why People Buy!

Written by Mitche Graf

By Mitchel Graf Think back to the most recent big ticket item you purchased for your family, whether it was a car, or a new plasma TV, or boat, or anything that required some serious thought before making the decision to purchase.

Mitche Graf (12)

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