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Alexander Fox (14)

Alexander Fox, the founder of 5DFilmMaking.com and Vid35.com, is the creator of 5DFilmSchool, and the author of "Make Movies Without Money: Microbudget Filmmaking for Students, Photographers and Other Starving Artists." After graduating summa cum laude from the Savannah College of Art and Designs Film/Video program in 1999, Alex worked as a freelance photographer, videographer, cinematographer and editor before starting his own production company, Fox Commercial Media, in Charleston, SC. He has used HDSLRs to shoot commercial broadcast and web-based projects for iconic brands such as Le Creuset, Orient Express, Piggly Wiggly, and Wild Dunes Resort. He is passionate about educating the next generation of aspiring filmmakers.

Sunday, April 10 2011

Shooting a Mens Magazine Cover Photo

Written by Alexander Fox

Using a bright background and soft keylight allows you to create the look associated with upscale men’s magazines. Simple posing guidelines guarantee great results.

Friday, February 18 2011

The No Lighting Headshot

Written by Alexander Fox

Rembrandt didn't have a softbox. Neither did Vermeer or Caravaggio. Yet the portraits created by these artists have been held up as examples of beautiful lighting for centuries. Borrow a page from the Old Masters: leave the lamps at home, and use the lovely light from a window to illuminate your next headshot. As an added bonus, you'll have almost no setup, and won't be dependent on electricity.

Friday, February 11 2011

Video DSLR Basics: Shutter Speed

Written by Alexander Fox

To understand shutter speed for SLR video, it helps to understand how the shutter works on a traditional motion-picture film camera. In a film camera, the shutter spins at a constant rate. Half the time, it is open, exposing the film, and half the time it is closed, pulling the film into place. The long-standing industry standard is for this to happen 24 times per second.

Monday, December 06 2010

A Fabulous Formula for Food Photography

Written by Alexander Fox

Do your food photos lack flavor? Try this foolproof technique to spice up your shots.

Friday, October 29 2010

7 Steps to Shooting Real Estate Videos

Written by Alexander Fox

If you'd like to create "property films" with a video-enabled DSLR, you're in luck: it's not that hard. Whether you're trying to sell or rent your own property, or working for a real estate agency, a brief video can be a very useful sales tool. Here are a few principles and techniques that I've found to be effective.

Friday, September 17 2010

Video Editing: Mac vs PC

Written by Alexander Fox

If you're just getting into - or considering getting into - video production, how you edit your projects will be just as important as how you shoot them. And, just as you need to be aware of the strengths and weaknesses of the camera you use to capture your footage, you need to consider carefully the platform on which you'll be assembling that footage.

Saturday, July 10 2010

What's Your Motivation?

Written by Alexander Fox

If you're expecting some insights into work/life balance or following your bliss, sorry, I'm not talking about that kind of motivation. In the world of film and video production, motivation simply means having a justification or a reason for why something exists in the world that the viewer is experiencing

Tuesday, June 01 2010

Become A Video Volunteer

Written by Alexander Fox

Alexander Fox Practice makes perfect, right? The more we practice a skill, the more accomplished we become. This is certainly true of video production, which contains within it such a vast array of skills and challenges that every project seems to teach something new.

Sunday, May 02 2010

Choosing The Right Tool: DSLR vs. Camcorder

Written by Alexander Fox

By Alex Fox Thanks to the rapid adoption of HD-enabled DSLRs, many photographers have discovered that they like working with video. However, they don't necessarily like working with video on a DSLR. Now that the novelty of cinematic depth of field has faded, it's a good time to take a quick look at the other options available for capturing "motion pictures."

Saturday, February 27 2010

Understanding the Film-Style Shutter

Written by Alexander Fox

By Alex Fox Photographers who are just beginning to work with the video functions on the new crop of HD-enabled DSLR cameras frequently struggle with the question of shutter speed. What shutter speed is most cinematic, and why?

Alexander Fox (14)

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