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MAC Group

MAC Group (6)

MAC Group is dedicated to supplying photographers, educators and students with the finest tools they need to create an image. We represent some of the finest professional brands in the photo industry: Benro, Creative Light, EIZO, Induro, Mamiya, PocketWizard, Profoto, Sekonic, Tenba, Toyo-View and X-Rite. We’ve been in the industry of over 23 years and look forward to being a part of photography for many more. Visit MACgroupUS.com for links to our blogs, Twitter, Facebook and brand sites.

Friday, October 22 2010

Effective Capture for HDR Photography

Written by Joe Brady
Effective Capture for HDR Photography
HDR or High Dynamic Range photography is all the rage these days. HDR Photography enables the creation of images that render every detail of a scene by combining multiple exposures into a single image. When you do this you can create something that looks accurate to your eyes, enhanced to super-realism or something fanciful and artistic. Here's an example of three exposures combined to create the final scene.
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Saturday, July 10 2010

Nightlife, Star Trails, Road Trips

Written by MAC Group
Presented by MAC GroupWritten by Matt Hill I recently got back from a 4,850 mile, 16-day road trip through 21 states, and thought I’d share some tips and tricks I’ve learned along the way for independent travel photography, including night shoots (which I prefer).
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Monday, May 03 2010

Linear Panoramics with the New Induro PHQ 5-Way Tripod Head

Written by MAC Group
Presented by MAC GroupWritten by Joe BradyI have had the opportunity to test a new tripod head from Induro and it has changed the way I handle panoramic Landscape Images. In the past I have used Pan-heads, Ball-heads and Gimbal heads and have found them all lacking when I try to create a series of frames for stitching into a panoramic image.
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Wednesday, March 31 2010

Workflow for JPEG Photographers Part 1

Written by MAC Group
Presented by MAC Group Written by Joe Brady With all of the discussion lately about the benefits of shooting a RAW workflow and the benefits of using the ColorChecker Passport, where does that leave our friends who primarily shoot JPEGs? While it is true that you need to have a RAW file to take advantage of custom camera profiles, there are many things you can do to optimize your JPEG images as well.
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Monday, March 01 2010

Monitor, Printer and Camera Profiles

Written by MAC Group
Presented by MAC Group Written by Joe Brady Monitor, Printer and Camera Profiles - What do they do and how do they relate to each other? I understand that there remains much confusion about profiles and in particular how they relate to each other, if at all. I’ve gone over some of the questions asked in recent webinars and would like to try and clear up some of the mysteries.
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Tuesday, February 02 2010

Custom Camera Profiles Using the ColorChecker Passport

Written by MAC Group
Presented by MAC Group Written by Joe Brady I have long understood the reason for having an accurate white balance in digital photography. For the JPEG shooter, correct white balance at capture is critical because it becomes embedded in the image file as it is written to your storage card.
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